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Privacy Policy

WHO ARE BAKER FAMILY LIFE?

Baker Family Life is a trading style of Black Country Local Limited (together with any successor or replacement URL, the “Website”) is a website operated by Baker Family Life ("BFL"). Black Country Local Limited is a company registered in England and Wales under company number 07237409 with registered office at Brook House Moss Grove Kingswinford DY6 9HS

ABOUT THIS PRIVACY POLICY

This policy sets out when and how Baker Family Life will use your personal information. Please keep in mind that if you follow a link to any other websites via the Baker Family Life Website, those other sites’ privacy policies will apply to how they use your personal information.

HOW DOES BAKER FAMILY LIFE USE YOUR DATA?

Make a Purchase

When you make a purchase from the Website, Baker Family Life will use your personal information to complete your purchase. The details Baker Family Life collects from you will include your name, address, email address, phone number and payment details.

If you choose to create an account when using the Website, Baker Family Life uses the same information you provided to make a purchase to create your online account. Baker Family Life relies on your consent to do this, which you can withdraw at any time.

To complete your purchase, Baker Family Life will share your personal information with its subcontractors who are involved in the purchase process (e.g., payment providers, credit reference agencies who Baker Family Life use to assess fraud, credit and/or security risks, and fulfilment and delivery service providers). Baker Family Life needs to process your personal information in this way to enter into and perform the contract for your purchase.

Customer Service

When you contact Baker Family Life, Baker Family Life will use your personal information (your name, contact details and the other details you provide) in order to assist you with your enquiry. Baker Family Life relies on your consent to use your personal information in this way, which you can withdraw at any time.

If you do not provide Baker Family Life with the personal information it requests from you for the purposes of Baker Family Life dealing with your customer service enquiry, Baker Family Life may not be able to fully assist you with your enquiry.

Marketing Purposes

If you have opted-in to receive marketing communications from Baker Family Life, Baker Family Life will use your personal information (such as your name, email address and age) to provide you with marketing communications in line with the preferences you selected when you opted in.

Baker Family Life relies upon your consent to contact you for marketing purposes. You can withdraw your consent at any time by logging into your Baker Family Life account and checking or unchecking relevant boxes to adjust your marketing preferences, or by following the opt-out/unsubscribe links on any marketing message that Baker Family Life sends to you. If in doubt, you can contact Baker Family Life at Lorraine.baker@hotmail.co.uk at any time.

If you opt-out/unsubscribe from receiving marketing communications, you will stop receiving marketing communications from Baker Family Life as soon as Baker Family Life has processed your request and, in any event, within 28 days of your unsubscribe request.

Customer Reviews

Where you provide a customer review to Baker Family Life or otherwise respond to a customer survey or provide any other opinion related to Baker Family Life or its business, Baker Family Life may use some or all of the contents of your review, response and opinions for marketing or any other purpose.

By submitting a customer review, responding to a survey or otherwise expressing an opinion to Baker Family Life you: 

  • grant to Baker Family Life an irrevocable right to use the same for any purpose; and
  • agree to comply with the Baker Family Life Website Terms of Use 

Where Baker Family Life uses any review or other material provided by you, Baker Family Life will use it on an anonymised basis.

DATA TRANSFER ON SALE OF BAKER FAMILY LIFE’S BUSINESS

If Baker Family Life sells its business, it will transfer your personal information to the purchaser so that the purchaser can continue operating the Baker Family Life business. Baker Family Life processes your personal information in this way because of Baker Family Life’s legitimate interest to ensure its business can be continued by the purchaser. If you object to the use of your personal information in this way, the relevant purchaser of Baker Family Life’s business may not be able to provide products/services to you. Baker Family Life will always make sure any such transfer is subject to your rights under this Privacy Policy, and applicable laws. 

COMPLIANCE WITH LEGAL OBLIGATIONS

Baker Family Life may need to share your personal information where it is under a legal obligation to disclose or share it.

COOKIES

Baker Family Life uses cookies to give you the best and most relevant experience when using the Baker Family Life Website. For more information on cookies, how Baker Family Life uses them and your rights please read Baker Family Life’s Cookie Policy. 

WHERE IS YOUR DATA STORED?

All information you provide to Baker Family Life is stored on secure servers (or those of its data storage partners) in locations within the EU.

HOW LONG DOES BAKER FAMILY LIFE RETAIN YOUR DATA FOR?

Baker Family Life will only store, use and process your personal information for as long as it can in accordance with applicable laws. Details of retention periods for different aspects of your personal information are available in Baker Family Life’s data retention policy, which is available upon request.

WHAT ARE YOUR RIGHTS UNDER DATA PROTECTION LAWS?

Under certain circumstances you have the right to object to how Baker Family Life uses your personal information under applicable data protection laws. Your other rights include:

Right of Access

You are entitled to receive confirmation of the personal information belonging to you that Baker Family Life is processing together with details of Baker Family Life’s use of that personal information.

You also have the right to have access to a copy of the personal information belonging to you which Baker Family Life is using:

Right to Rectification

You have the right to require Baker Family Life to rectify any inaccurate personal information it holds about you. You also have the right to complete any incomplete personal information that Baker Family Life holds about you by providing relevant additional supplementary information.

Right to Restriction

You can restrict Baker Family Life’s processing of your personal information where:

  • you think Baker Family Life Baker Family Life holds inaccurate personal information about you;
  • Baker Family Life’s handling of your personal information is in breach of applicable law, but you do not want Baker Family Life to delete it;
  • Baker Family Life no longer needs to process your personal information, but you want Baker Family Life to keep it for legal reasons; or
  • Where Baker Family Life is handling your personal information because it has a legitimate interest and you are in the process of objecting to such use of your personal information.

    Where you exercise your right to restrict Baker Family Life from using your personal information, Baker Family Life will then only process your personal information pursuant to its legitimate interests and where you otherwise consent to such processing.

    Right to Data Portability

    You have the right to receive a copy of the personal information Baker Family Life holds about you in a structured, standard machine-readable format and to send this to another organisation controlling your personal information.

    Right to Erasure

    You have the right to require Baker Family Life to erase your personal information which it is handling in the following circumstances:

    • Where Baker Family Life no longer needs to use your personal information for the reasons it told you it collected it for;
    • where Baker Family Life needs your consent to use your personal information and you have withdrawn your consent;
    • when you object to Baker Family Life’s use of your personal information and Baker Family Life has no legitimate interest to carry on handling your personal information;
    • if Baker Family Life’s handling of your personal information is in breach of applicable laws;
      • when Baker Family Life must erase your personal information to comply with a law it is subject to

      Right to Complain

      You have the right to lodge a complaint in relation to Baker Family Life’s use of your personal data with the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.

      You will not have to pay a fee to exercise these rights. However, Baker Family Life may charge a reasonable fee if your request is unfounded, repetitive or excessive. Alternatively, Baker Family Life may refuse to comply with your request in these circumstances.

      Baker Family Life may need to request specific information from you to help confirm your identity, and confirm your eligibility to exercise your rights in connection with your personal information. This is a security measure to ensure that your personal information is not disclosed to anyone who has no right to receive it. Baker Family Life may also contact you to ask you for further information in relation to your request, to speed up Baker Family Life’s response.

      HOW TO CONTACT BAKER FAMILY LIFE

      Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data Baker Family Life are handling about you. If you would like to exercise any of these rights, please contact Baker Family Life at Lorraine.baker@hotmail.co.uk

      WHEN/HOW BAKER FAMILY LIFE CHANGES ITS PRIVACY POLICY

      This Privacy Policy will be updated regularly, any changes made will be posted on this page and, where appropriate, notified to you. Please check back frequently to see any updates or changes to Baker Family Life’s Privacy Policy.

       

      This privacy policy was last updated on 23 November 2021